5 Secrets To Success From Mark Cuban

August 7, 2018

"Creating opportunities means looking where others are not."

CNBC

This makes a significant amount of sense when you take a step back and think about the nature of business and entrepreneurship. You have to offer something truly unique to build a successful business. Your business needs to solve a problem. It needs to be on the cutting edge. If you look where everybody else is, you'll be just another face in the crowd. When you offer the same thing others offer, you'll be forced to compete on price, which makes making profits almost impossible. In 1995, Cuban and his friend Mark Wagner solved a problem and made them billionaires. They were unable to listen to Hosier basketball games in Dallas, so they created Broadcast.com, a streaming radio service. Seeing vast potential, they expanded Broadcast.com with more offerings until they were able to sell it to Yahoo! for 5.6 billion dollars just four years later. Broadcast.com is a perfect case of "Creating opportunities means looking where others are not."

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